The People's Grocery

West Oakland:

• 25,000 residents
• 36 convenience and liquor stores
• 1 supermarket *

People's Grocery to the rescue. "They say, 'Oh, yeah, that's the healthy orange-and-purple truck.'" - 16-year-old Charletta Harris, local student and People's Grocery employee.

"They looked at us like we were nuts, but once they saw the produce is really good, the quality is really good, the service is really good and it's conveniently available to them, they started to shop. And now they have begun to open their minds and build familiarity with us and to trust us." - Brahm Ahmadi, People's Grocery co-founder.

"It's easier and it's cheaper and it's better -- it's better for you. We have changed the way we eat." - local resident Misty Maravilla, who says People's Grocery has changed her life.

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* Statistics taken from People's Grocery website.
Quotes pulled from sfgate.