Last night our teacher threw this slide up on the board: Giants, Examiner in partnership.
It's a press release, the teacher said, but what news story could you make out of it? The answer: encroachment on Chronicle turf. (He then told us some history about the old rivalry between the two rags, whose offices were only a few doors down - fun stuff. Touched on the origins of SF papers "laughing stalk" label, its origins and accuracy. FWIW, he may teach a history of SF journalism class soon - I'll stay posted.)
A student commented that he'd been in a 'newpapers' customer focus
group recently. The company behind the study: the Examiner. I have to
say the focus group paid off. Handling, scanning and flipping open the
tabloid-cut makeovered Exam is a pleasure.
Inside front page is a very friendly summary of day's events: where 'Gavster' will be, what the Supes are discussing, inexpensive entertainment options - Make and ReadyMade magazine editors were at CommonWealth club last night, for instance. The paper has a lighthearted upbeat vibe to it - more of a paper for the working class 'little guy,' a NYPostishness? I'll always read the Chron, but I'm glad we have two papers again.
Love the pink. It reminds me of the pink section in the SF Sunday paper. Do they still do that? I ask because now, I'm living in Boston, Mass and haven't seen an SF paper for years.
Are you are student?
I just started blogging in September. What fun.
Posted by: Kathleen | March 12, 2005 at 08:06 PM